The Sony CES 2025 keynote will begin soon and you can watch it, and follow our coverage live, right here. The Afeela electric vehicle dominated Sony’s 2023 and 2024 CES press conferences and it appears that trend will continue this year, with an appearance at the Sony event (and a followup press conference) already confirmed. This represents a change for Sony, a CES mainstay company, as it’s better known for its decades in the consumer electronics space with its Walkman portables and Trinitron TVs of old along with next-gen PlayStation consoles and Alpha cameras.
What to expect at Sony’s CES 2025 press conference
The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV’s LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024. If the car’s previously announced scheduling waypoints — preorders in 2025 ahead of 2026 availability — remain intact, we’re hoping to hear which of the Afeela’s concept car niceties will actually make the cut once it enters the streets of the real world.
Of course, it won’t be all Afeela all the time in Vegas. Expect Sony to spend time talking up its imaging, gaming or maybe even its movie studio division. And with any luck, we’ll get more info on the company’s XR headset, which was shown off at the 2024 show, only to never be seen again. CES 2025 would be the perfect place to show off a meaty update of a possible competitor to the Apple Vision Pro.
Watch the Sony CES 2025 livestream
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET.
The separate Afeela press conference will take place on Tuesday, January 7 at 4:30PM PT, and will be streamed on YouTube as well.
Follow real-time CES updates on our liveblog
Live170 updates
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Dungeons & Dragons: The Tyrant’s Eye pinball by Stern (Photo by Nathan Ingraham / Engadget) Stern Pinball has been a mainstay of CES for years, as well as multiple other conventions across the industry, bringing a new themed machine each year. For CES 2025, the Engadget team was stoked to learn that the company’s offering was a loving tribute to Dungeons and Dragons to celebrate the franchise’s 50th birthday. This machine in particular focuses on Dungeons & Dragons: The Tyrant’s Eye, and Nathan Ingraham explains what caught his eye:
“The thing that caught my eye was the fact that you can pick a character and level them up over time, provided you use Stern’s Insider Connected app. That app already lets you create a profile and keep track of achievements, games in your area, your top scores and other features (you “log in” by scanning a QR code from the app). But with Dungeons & Dragons, you can actually improve your character over time and save your progress through the game’s many modes. When you first start, you choose a character and location, and those choices will affect the goals you need to achieve. Stern specifically say that its new “PinSave” system will let you save character experience points, inventory items and game campaign progress across multiple games.”
Read more about the Dungeons and Dragon Stern Pinball machine in our full story.
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will.i.am continues to haunt CES
LG’s xboom Grab is the most compact option in the new lineup. (Billy Steele for Engadget) It wouldn’t be CES without celebrity-endorsed launches, and those of us who have covered this event for awhile are all too familiar with will.i.am’s efforts to develop a successful tech product. Who can forget the PULS bracelet, which launched as smartwatch and wearable fever was just taking off? Anyway, will.i.am continues to make his presence known here at the conference, but this time via a collaboration with LG. In fact, right before CES 2025 began, the company appointed the musician as its “Experiential Architect,” working together on the xboom line of audio products.
This week, Billy Steele got to check out the LG xboom in person, which includes a trio of speakers. The Grab is the smallest of these, and here’s what Billy thought:
“I was pleasantly surprised by how much bass the xboom Grab mustered during my demo, with punchy highs and solid mids holding the details. That low-end tone seemed slightly muffled to me, but I only got a quick listen, so a full review would confirm if that’s actually the case. The other surprising thing is how loud the xboom Grab can be. At only 50 percent volume, the compact unit produced an almost uncomfortable level of sound for the room.”
Read more about the LG xboom speakers in our hands-on.
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A slide with the words Galaxy Unpacked in the middle and the date “Jan. 22 2025” below it. To the right of the date are the words “Live on samsung.com” (Samsung (screenshot)) -
But not before he teed up the date of the upcoming Samsung Galaxy Unpacked 2025 event by showing the details on a slide. It’ll take place on January 22, 2025.
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Samsung SmartThings is coming to Hyundai EVs. (Samsung (screenshot)) -
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Samsung is aiming to add smart tech to… oceangoing vessels. (Samsung (screenshot))
