Key Points
- Inspirato is merging with Buyerlink in a reverse merger valuing Buyerlink at $326 million to form One Planet Platforms, which will be publicly traded.
- The combined entity aims to leverage Buyerlink’s digital marketing and marketplace strengths to spur growth, diversify business lines, and target $350 million in revenue and $30 million in adjusted EBITDA in 2025.
- Inspirato, after recent financial challenges and restructuring, will continue as the luxury hospitality arm, while Payam Zamani will lead the new company as chairman and CEO.
Summary
Inspirato, a luxury travel subscription company facing financial struggles, is merging with Buyerlink, an online marketplace owned by One Planet Group, in a reverse merger valuing Buyerlink at $326 million. The new public company, One Planet Platforms, will combine Inspirato’s hospitality expertise with Buyerlink’s digital marketing and marketplace operations to drive growth across industries including travel, automotive, and homes. The leadership team will be headed by Payam Zamani, and the combined entity is projected to generate $350 million in revenue and $30 million in adjusted EBITDA in 2025, with the transaction expected to close in the third quarter of 2025.