In a world increasingly dominated by fast fashion, Herringbone & Sui stands as a beacon of bespoke craftsmanship and timeless sophistication. Born from a shared vision of redefining Indian menswear, the brand combines traditional tailoring with modern design, offering garments that are as personal as they are luxurious. From its roots in quality textiles to a forward-thinking approach that champions sustainability and innovation, Herringbone & Sui isn’t just creating clothing — it’s curating a lifestyle for the discerning gentleman.
What inspired you to venture into menswear, and how did your professional backgrounds influence the creation of Herringbone & Sui?
Herringbone & Sui was born from a shared passion for high-quality tailoring combined with a contemporary aesthetic that we felt was missing in the Indian menswear market. Our vision was to create a brand that offered meticulously crafted garments while fostering transparency — educating customers about fabric origins and the heritage of the mills we source from.
We were particularly inspired by the transformative power of tailored clothing. By understanding a client’s unique preferences, we provide thoughtful recommendations on proportions, colors, and styling details. When someone looks their best, they feel confident, and that confidence can lead to success in every area of life.
Our diverse professional backgrounds played a pivotal role in shaping the brand. My family’s legacy in textiles gave me an appreciation for quality materials, while Samarth’s experience in investment banking brought a strategic perspective to scaling a luxury brand. Together, we merged traditional craftsmanship with a modern, customer-centric approach, redefining bespoke menswear for the discerning gentleman.
What were some of the biggest challenges you faced when launching Herringbone & Sui, and how did you overcome them?
One major challenge was educating customers about what truly defines quality and craftsmanship in bespoke menswear. The Indian tailoring market is vast, ranging from entry-level options to premium tailors with polished sales experiences. However, many customers are swayed by presentation rather than focusing on crucial aspects like fabric quality, construction techniques, and fit.
Building credibility and helping clients understand what sets us apart was a gradual but rewarding process. Once customers experienced the superior quality of our garments, they became loyal advocates. Differentiating ourselves in a market with entrenched tailoring options required a strong commitment to sourcing the finest materials, employing expert craftsmanship, and offering unparalleled transparency throughout the process.
By investing time and effort into educating our clientele, we not only gained conversions but also forged long-term relationships that embody the ethos of Herringbone & Sui.
How does your brand blend traditional tailoring techniques with modern design aesthetics to stand out in a competitive market?
At Herringbone & Sui, we merge the artistry of traditional tailoring with modern design sensibilities to create garments that are timeless yet practical. Techniques like full-canvas construction and hand-stitched detailing ensure durability, comfort, and a perfect fit.
To cater to today’s clients, we incorporate advanced fabrics and functional innovations. For example, stretch materials enhance comfort in trousers, waterproof gabardine makes trench coats ideal for rainy climates, and nano-coated stain-resistant suits are perfect for effortless evenings. High-twist yarns in unstructured travel jackets resist creasing, making them travel-ready, while wrinkle-free shirts and trousers ensure our clients look impeccable at all times.
By combining time-honored craftsmanship with forward-thinking design, we deliver bespoke garments that celebrate individuality and adapt seamlessly to the modern lifestyle.
Sustainability and ethical fashion are growing concerns. How does your brand address these issues within the bespoke menswear space?
Bespoke tailoring is naturally sustainable because garments are made to order, minimizing waste. Our precise supply chain management enhances this efficiency, ensuring resources are used responsibly.
We prioritize sourcing fabrics from ethical suppliers, including renowned mills in Europe and India. This not only guarantees the luxurious quality of our garments but also respects the environmental and social impact of production, honoring the communities and craftsmanship that bring our designs to life.
Bespoke tailoring is deeply personal. Can you walk us through the process of creating a custom piece, from the first consultation to the final fit?
The bespoke journey begins with a detailed consultation where we understand the client’s preferences, lifestyle, and needs. Clients choose from a curated selection of the finest fabrics, and we guide them through designing every element — from lapels to embroidery.
Our skilled artisans then craft the piece with precision, ensuring the fit and finish meet our exacting standards. The process concludes with a final fitting, during which adjustments are made to achieve a perfect fit. The result is a truly unique garment, tailored to the individual in every way.
How do you ensure the quality and craftsmanship of your garments while scaling the brand across different markets?
We uphold our commitment to quality by collaborating with a team of skilled artisans, many of whom have decades of expertise. Each garment is meticulously handcrafted, with specialists overseeing every stage of production to ensure flawless execution.
Our quality control begins with sourcing premium fabrics from world-renowned mills in Europe and India. At every step — from fabric selection to final inspection — we maintain rigorous standards to guarantee excellence.
As we expand into new markets, we continue to oversee production directly and prioritize customer satisfaction. By combining artisan expertise with meticulous attention to detail, we protect the integrity of our brand and ensure every piece meets the high standards of Herringbone & Sui.
How do you see the menswear market evolving in the next five years, and what role do you envision for Herringbone & Sui in shaping these trends?
The menswear market is moving towards timeless, personalized styles that emphasize quality and sustainability over mass production. Herringbone & Sui is poised to lead this shift, offering bespoke garments that balance classic sophistication with modern functionality.
We anticipate growing global demand for sustainable, personalized fashion as consumers increasingly prioritize quality, versatility, and unique experiences. Our brand’s emphasis on understanding client preferences and delivering garments that align with their lifestyles ensures we stay at the forefront of this evolution.
Dubai is known for its luxury market. How has being based in this region influenced your approach to design and customer experience?
Dubai’s luxury market has elevated our approach to customer experience. Clients here value exclusivity and attention to detail, which aligns perfectly with our bespoke philosophy. Every interaction with Herringbone & Sui — from tailored consultations to garments crafted from the world’s finest fabrics—reflects our commitment to excellence.
The city’s cosmopolitan clientele has also inspired us to refine the sophistication of our designs. Dubai’s emphasis on luxury and precision mirrors our ethos, enabling us to deliver unparalleled craftsmanship and personalised service.
What’s next for Herringbone & Sui? Are there any plans for expanding into new markets, introducing new product lines, or collaborating with other designers?
We are excited to expand globally, targeting markets that appreciate bespoke craftsmanship and fine menswear. Our plans include introducing new product lines that merge traditional tailoring with modern innovation and exploring collaborations that celebrate artistry, heritage, and fresh perspectives.
Following the success of our pop-ups in Dubai, we aim to host similar events across the Middle East and North Africa, showcasing our dedication to luxury and personalized service. As always, our focus remains on delivering exceptional experiences and elevating bespoke menswear to new heights.
Visit www.HerringboneandSui.com to discover elite tailoring experience and craftsmanship.
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