Malaysia Airlinesâ turnaround is marked by rapid route expansion, targeted partnerships, and an unapologetic return to premium. The flag carrier is working at speed to shake off historical missteps, with a range of projects designed to restore the brand.
In an exclusive interview with Skift, Dersenish Aresandiran, the chief commercial officer of airlines for Malaysia Aviation Group, explained what this âcommercial elevation journeyâ means in practice.
âIn just 25 months, weâve launched nine new routes, ramped up branding efforts across Australia, South Asia, and Europe, and laid the groundwork to bring Malaysia Airlines back into the worldâs top 10 carriers by 2030,” he said.
The vision of group managing director, Datuk Captain Izham Ismail, focuses on three key areas: network expansion, brand rejuvenation, and elevating customer experience. The early indicators suggest itâs working.
âWe saw double-digit passenger growth