CBS Morning News Spotlights Opera Philadelphia’s $11 Ticket Scheme

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Opera Philadelphia brings opera to first-time viewers by lowering ticket prices – CBS News

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Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.

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Avatar of Erika Church
Erika Church has been writing about local news for over a decade. She graduated from the University of Houston with a degree in journalism and a minor in English literature. She loves writing about everything from politics to local businesses, and she's never met a story she didn't want to tell.

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