NFL football is back on Black Friday this season.
After the league debuted the first Black Friday game a season ago — between the New York Jets and the Miami Dolphins on Amazon Prime — the NFL is dipping into those post-Thanksgiving waters again, with a game between the Kansas City Chiefs and the Las Vegas Raiders.
That debut was viewed as a success for both the streaming service, and the league. While there were estimates that the game could see as many as 12.5 million viewers — the game instead averaged just under ten million viewers and peaked at 11.18 million — last year’s Black Friday game was still the most-watched game of the day.
“Prime Video’s first Black Friday football game welcomed meaningful successes across Amazon’s many touchpoints with fans and customers,” said Jay Marine, VP and Global Head of Sports for Prime Video, in a statement.
“We’re beyond proud of this new tentpole event we’ve created with the NFL, and how so many parts of Amazon worked to create a fun and innovative production that surrounded football, family, shopping, food and music. We look forward to building this Black Friday game into one of America’s great annual sports traditions.”
How to watch Chiefs-Raiders on Black Friday
This game will be airing exclusively on Amazon Prime Video. You do not need a Prime membership to watch, as anyone with an Amazon account will be able to stream this event via free access. You can also watch for free on Prime Video’s Twitch channel. (Twitch is also owned by Amazon).
If you are in the local market for either team, you will be able to watch this on an over-the-air station. For fans in the Kansas City area, Chiefs-Raiders will be available on KSHB (Channel 41). Fans in the Las Vegas area can find the game on KTNV (Channel 13).
The game gets underway Friday at 3:00 p.m. Eastern, with a pregame show starting at 1:30 p.m. Eastern, and viewers will have four options to choose from on Friday:
- The main telecast with Al Michaels, Kirk Herbstreit, and Kaylee Hartung
- The TFN alternate telecast with Next Gen Stats, featuring real-time stats and visual cues such as the incredible pre-snap blitz predictor
- An alternate ‘N Yo’ City broadcast featuring Marshawn Lynch
- A Spanish-language telecast
