Inside the Evolution of Raffles and Fairmont: Accor’s Blueprint for Modern Luxury
This sponsored content was created in collaboration with a Skift partner. Cultural relevance has become a new currency in hospitality, prompting heritage brands to reassess their identities. Across the luxury landscape, legacy hotel brands are undergoing strategic transformations, not to erase their past, but to reframe it for a new generation of travelers who value […]
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