Kill the Front Desk: CitizenM CEO Says Marriott Backs Its Tech and AI Vision
CitizenM built its reputation by doing everything traditional hotels don’t: digitizing the check-in experience, offering tiny rooms, and hiring staff based on personality rather than past training. Now that Marriott is acquiring CitizenM for $355 million, industry watchers are asking whether the corporate giant will strip away what made it special. CEO Lennert De Jong […]
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