Author name: Larry Jackson

Growing up in Houston, Larry Jackson was intrigued by the business news. After earning a Bachelor of Journalism at the University of Missouri-Columbia, he began his career as

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Airbnb’s Poaching Experiences, IHG's U.S. Bounce and Meliá's Expansion Plans

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Good morning from Skift. It’s Wednesday, June 11. Here’s what you need to know about the business of travel today. Airbnb has been outed by two tour platforms for trying to poach their guides as the short-term rental giant looks to relaunch its Experiences business, writes Executive Editor Dennis Schaal. ToursByLocals and Withlocals said separately […]

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Marriott's Mid-Market Push, Apple's Travel Updates and Google's AI Tools

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Good morning from Skift. It’s Tuesday, June 10. Here’s what you need to know about the business of travel today. Marriott recently opened its first mid-market extended-stay hotel, a milestone in its push to attract budget-conscious travelers seeking apartment-style accommodations, writes Senior Hospitality Editor Sean O’Neill. The StudioRes property in Fort Myers, Florida — which

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Hilton Opens Garden Inn Gen A in China as Brand Bets on Young Travelers

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Hilton on Tuesday debuted its first Hilton Garden Inn Gen A hotels in China, a new regional prototype designed specifically for younger, more design-conscious travelers – Gen A stands for Generation Alpha. The openings are in multiple cities, including Chongqing, Sanya, and Harbin. At its 2025 Hilton Garden Inn Investment Summit, the company also announced

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Google’s AI Shift: Travel Marketing Disruption Is Coming Fast

Travel / By

Google has been a critical part of the tourism marketing funnel for decades. Now, as the search giant reinvents itself for the AI era, the downstream impact on the entire travel industry could be dramatic.  Skift Research’s latest research report – AI, Google, and the Shift from Keywords to Context in Travel – tracks how

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Brand USA Funding Would be Slashed by 80% in Senate Republican Proposal

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A U.S. Senate committee has proposed cutting Brand USA’s annual funding from $100 million to just $20 million — a severe cut that, if it became law, would drastically limit the organization’s ability to promote the U.S. as a travel destination. The proposal, released Thursday by the Senate Committee on Commerce, Science & Transportation, is

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EasyHotel CEO Lays Out Growth Plans After Private Equity Buyout

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EasyHotel plans to accelerate its growth across Western Europe following its acquisition this week by private equity firm Tristan Capital Partners.  “There’s a lot of appetite in the market for budget hotels,” EasyHotel CEO Karim Malak told Skift. “From a customer angle, the segment is growing in Western Europe and elsewhere. From an investor angle,

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Breeze Airways

Breeze Airways IPO in 2026? 'There Could Be Window for That,' CEO Says

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An IPO for Breeze Airways could be on the horizon for 2026, according to CEO David Neeleman. “I think if by next year, if there’s a rebound in equities, there could be a window for that,” the serial airline entrepreneur said in an interview with Skift.  Breeze’s business model relies on connecting travelers in areas

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The New Era of Solo Women Travelers – Skift Travel Podcast

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This week’s episode of The Skift Travel Podcast examined the surge in solo women travelers over the age of 50. JourneyWoman CEO Carolyn Ray and Intrepid Travel’s Leigh Barnes discussed how travel is becoming a means of self-discovery for older women and the challenges of marketing to this demographic, among other topics, with Editor-in-Chief Sarah

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