Author name: Larry Jackson

Growing up in Houston, Larry Jackson was intrigued by the business news. After earning a Bachelor of Journalism at the University of Missouri-Columbia, he began his career as

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Southwest Says Profit Fell, But New Baggage Fees Are Paying Off

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Key Points Southwest Airlines reported a 42% drop in net income for the second quarter, with operating revenue down 1.5%. The airline’s new baggage fees, introduced in May, are exceeding revenue expectations despite initial controversy. Southwest’s introduction of a nonrefundable basic economy fare caused a temporary dip in bookings, but demand has since stabilized. Summary […]

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Inside Asia Pacific’s Lifestyle Hotel Surge, And Who’s Leading It

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Asia Pacific has seen a huge jump in the number of lifestyle hotel rooms over the past decade. Nearly 65,000 lifestyle hotel rooms have been added in the region since 2014, a fourfold increase, according to a report released Wednesday by real estate consultancy JLL. Lifestyle hotels, properties that focus on design, local experiences, and

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Where Hotels Can Find Growth: Live Events, Social Commerce, Smarter Loyalty

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While the appetite for travel remains high, especially among younger and more affluent consumers, the hotel industry faces significant economic and geopolitical headwinds. Skift Research’s latest report on the industry – Hotel Outlook 2025 Amid Disruption and Opportunity – outlines how brands are adapting through pricing strategies, new revenue streams, personalized guest experiences, and a

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Southwest Sets Date for Assigned Seating, Launches New Boarding Process

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Key Points Southwest Airlines will introduce assigned seating and a new boarding process on January 27, 2026. The new boarding system will have eight groups based on fare class and loyalty status, ending the airline’s traditional open boarding. Recent changes, including baggage fees and premium seating, are expected to significantly boost Southwest’s earnings. Summary Southwest

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Luxury, Credit Cards, Deals: What We’re Watching in Hotel Earnings

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​ Many analysts believe the major hotel groups are positioned to report steady, if unspectacular, growth in the second quarter, thanks to enjoying more tailwinds than headwinds. In April, Hilton CEO Chris Nassetta predicted that travel demand would stabilize after the passage of President Trump’s tax and budget bill and summer negotiations over tariffs. In

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Skift IDEA Awards: Meet the 2025 Finalists

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Key Points The 2025 Skift IDEA Awards spotlight over 240 finalists across seven major criteria groups, highlighting innovation, creativity, and impact within the global travel industry. Finalists include a diverse range of companies, individuals, and projects recognized for leadership in areas like technology, sustainability, DEI, and guest experience. The awards process showcases the travel ecosystem’s

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