American Airlines CEO Robert Isom sought to distance the carrier from growing backlash over the use of AI to set airfares, saying Thursday that American would not use the technology in a way that could erode consumer trust.
Isom didn’t name Delta, but his comments were in response to a question about a competitor’s use of AI.
“For us, of course, we’re going to find ways to get our product in front of consumers,” Isom said during a call with analysts. “But consumers need to know that they can trust American, OK? This is not about a bait and switch. This is not about tricking and others that talk about using AI in that way, I don’t think it’s appropriate. And certainly, from American, it’s not something we will do.”
Delta has received criticism from lawmakers and con